{"id":31342,"date":"2024-07-23T07:01:02","date_gmt":"2024-07-23T07:01:02","guid":{"rendered":"https:\/\/easysolar.app\/?p=31342"},"modified":"2026-04-15T10:02:07","modified_gmt":"2026-04-15T10:02:07","slug":"lekce-8-kdo-dava-vic-zalezi-na-cene","status":"publish","type":"post","link":"https:\/\/easysolar.app\/cs\/lekce-8-kdo-dava-vic-zalezi-na-cene\/","title":{"rendered":"Lekce 8: Kdo d\u00e1v\u00e1 v\u00edc?! Z\u00e1le\u017e\u00ed na cen\u011b?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31342\" class=\"elementor elementor-31342 elementor-22846\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da4e754 e-con-full e-flex e-con e-parent\" data-id=\"da4e754\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f6177 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"a8f6177\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h6 class=\"elementskit-section-subtitle   ekit-heading__subtitle-has-border\">\n\t\t\t\t\t\tInstitut mistr\u016f fotovoltaiky\n\t\t\t\t\t<\/h6><h2 class=\"ekit-heading--title elementskit-section-title \"><span><span>Lesson 8<\/span><\/span> Kdo d\u00e1v\u00e1 v\u00edc?! Z\u00e1le\u017e\u00ed na cen\u011b?<\/h2>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Dob\u0159e navr\u017een\u00e1 cenov\u00e1 strategie nen\u00ed o tom, \u017ee nab\u00eddnete ni\u017e\u0161\u00ed cenu ne\u017e konkurence. Je to v\u011bdom\u00fd a promy\u0161len\u00fd krok zalo\u017een\u00fd na mnoha prom\u011bnn\u00fdch.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-959e2d1 elementor-widget elementor-widget-text-editor\" data-id=\"959e2d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Te\u010f, kdy\u017e zn\u00e1me spr\u00e1vn\u00fd obchodn\u00ed model na\u0161\u00ed spole\u010dnosti a nejlep\u0161\u00ed prodejn\u00ed taktiku pro ka\u017ed\u00e9ho z na\u0161ich obchodn\u00edk\u016f, m\u016f\u017eeme nastavit cenovou strategii. I kdy\u017e se to t\u00e9ma m\u016f\u017ee zd\u00e1t dost jednoduch\u00e9, vytvo\u0159en\u00ed dobr\u00e9 cenov\u00e9 strategie pat\u0159\u00ed mezi kl\u00ed\u010dov\u00e9 faktory \u00fasp\u011bchu p\u0159i prodeji. Cena je jedn\u00edm z prvk\u016f, podle kter\u00fdch se va\u0161e nab\u00eddka porovn\u00e1v\u00e1 s nab\u00eddkou konkurence.<br \/>Nab\u00eddka ni\u017e\u0161\u00ed hodnoty ne\u017e konkurence m\u016f\u017ee b\u00fdt vn\u00edm\u00e1na jako nab\u00eddka s ni\u017e\u0161\u00ed kvalitou slu\u017eeb. Na druhou stranu, pokud je cena p\u0159\u00edli\u0161 vysok\u00e1, m\u016f\u017ee b\u00fdt nab\u00eddka odm\u00edtnuta jako p\u0159\u00edli\u0161 drah\u00e1.<br \/>Jak tedy spr\u00e1vn\u011b zvolit cenovou strategii? Na co myslet p\u0159i stanoven\u00ed kone\u010dn\u00e9 ceny? Jak\u00e9 slevy nab\u00edz\u00edm?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9738cea elementor-widget elementor-widget-image\" data-id=\"9738cea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"842\" src=\"https:\/\/easysolar.app\/wp-content\/uploads\/2023\/10\/EasySolar-App-oferta.png-1024x842.webp\" class=\"attachment-large size-large wp-image-29271\" alt=\"Photovoltaic system proposal\" srcset=\"https:\/\/easysolar.app\/wp-content\/uploads\/2023\/10\/EasySolar-App-oferta.png-1024x842.webp 1024w, https:\/\/easysolar.app\/wp-content\/uploads\/2023\/10\/EasySolar-App-oferta.png-300x247.webp 300w, https:\/\/easysolar.app\/wp-content\/uploads\/2023\/10\/EasySolar-App-oferta.png-768x631.webp 768w, https:\/\/easysolar.app\/wp-content\/uploads\/2023\/10\/EasySolar-App-oferta.png-710x584.webp 710w, https:\/\/easysolar.app\/wp-content\/uploads\/2023\/10\/EasySolar-App-oferta.png.webp 1433w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa89df8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa89df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c6bfaa elementor-widget elementor-widget-heading\" data-id=\"8c6bfaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Spr\u00e1vn\u00e1 cenov\u00e1 strategie se \u010dasto plete s nab\u00edzen\u00edm nejni\u017e\u0161\u00ed ceny! Ve skute\u010dnosti plat\u00ed, \u017ee vy\u0161\u0161\u00ed cena souvis\u00ed s vy\u0161\u0161\u00ed kvalitou slu\u017eeb!!<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ba884 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"97ba884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50ae122 elementor-widget elementor-widget-text-editor\" data-id=\"50ae122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nejd\u0159\u00edve je t\u0159eba m\u00edt na pam\u011bti, \u017ee p\u0159i stanovov\u00e1n\u00ed cenov\u00e9 strategie cena nen\u00ed jen \u010d\u00e1stka, kterou z\u00edsk\u00e1me po pokryt\u00ed v\u0161ech n\u00e1klad\u016f. Spr\u00e1vn\u011b zvolen\u00e1 cena m\u00e1 mnohem \u0161ir\u0161\u00ed v\u00fdznam a jej\u00ed spr\u00e1vn\u00e9 nastaven\u00ed rozhoduje o \u00fasp\u011bchu prodeje. N\u00ed\u017ee jsme zv\u00fdraznili ty nejd\u016fle\u017eit\u011bj\u0161\u00ed.<br \/>Cena jako hodnota produktu pro z\u00e1kazn\u00edka!<br \/>P\u0159i nastavov\u00e1n\u00ed ceny bychom se nem\u011bli \u0159\u00eddit t\u00edm, jak\u00e9 n\u00e1klady n\u00e1m vznikly, ale stanovovat ji podle toho, jakou hodnotu m\u00e1 produkt pro z\u00e1kazn\u00edka. Pokud nab\u00edz\u00edme vy\u0161\u0161\u00ed cenu, mus\u00edme z\u00e1rove\u0148 nab\u00edzet i vy\u0161\u0161\u00ed kvalitu na\u0161ich slu\u017eeb \u2014 pr\u00e1v\u011b s t\u00edm bude vy\u0161\u0161\u00ed \u010d\u00e1stka spojov\u00e1na. Z\u00e1kazn\u00edci jsou ochotni zaplatit v\u00edce, aby z\u00edskali d\u016fv\u011bru a z\u00e1ruky vysok\u00e9 kvality a profesionality poskytovan\u00fdch slu\u017eeb. Nebojte se nastavit vy\u0161\u0161\u00ed \u010d\u00e1stku ne\u017e minimum, pokud v\u00edte, \u017ee nab\u00edz\u00edte kvalitn\u00ed produkt.<br \/>Cena jako konkuren\u010dn\u00ed v\u00fdhoda!<br \/>Mnoho lid\u00ed, kdy\u017e pou\u017e\u00edv\u00e1 cenu jako zp\u016fsob, jak z\u00edskat konkuren\u010dn\u00ed v\u00fdhodu, se rozhodne cenu co nejv\u00edce sn\u00ed\u017eit. Mnohem \u00fa\u010dinn\u011bj\u0161\u00ed strategie je nab\u00eddnout \u010d\u00e1stku o n\u011bco vy\u0161\u0161\u00ed ne\u017e ostatn\u00ed spole\u010dnosti a st\u00e1t se tak firmou nab\u00edzej\u00edc\u00ed pr\u00e9miov\u00fd produkt \u2014 produkt s vy\u0161\u0161\u00ed kvalitou ne\u017e konkurence. Pamatujte ale, \u017ee tuto strategii mus\u00edte pou\u017e\u00edvat tak, abyste skute\u010dn\u011b nab\u00edzeli produkt z nejvy\u0161\u0161\u00ed t\u0159\u00eddy! Kvalita mus\u00ed odpov\u00eddat vysok\u00e9 cen\u011b. Pokud budeme nab\u00edzet n\u00edzkou kvalitu za vysokou cenu, z\u00e1kazn\u00edky ztrat\u00edme velmi rychle.<br \/>Cena jako zvl\u00e1\u0161tn\u00ed zp\u016fsob, jak p\u0159istupovat ke z\u00e1kazn\u00edkovi!<br \/>Kdy\u017e se na za\u010d\u00e1tku jedn\u00e1n\u00ed se z\u00e1kazn\u00edkem rozhodnete nab\u00eddnout vy\u0161\u0161\u00ed cenu, m\u00e1te k dispozici velmi \u00fa\u010dinnou cenovou strategii \u2014 strategii slev. T\u00edm, \u017ee z\u00e1kazn\u00edkovi poskytnete speci\u00e1ln\u00ed slevu z p\u016fvodn\u00ed ceny, vyvol\u00e1te dojem, \u017ee k n\u011bmu p\u0159istupujete individu\u00e1ln\u011b a osobn\u011b, a \u017ee nab\u00eddka, kterou mu prezentujete, nen\u00ed jednou z mnoha, ale speci\u00e1ln\u00ed nab\u00eddkou p\u0159ipravenou pouze pro n\u011bj. Kdy\u017e se potenci\u00e1ln\u00ed z\u00e1kazn\u00edk bude c\u00edtit v\u00fdjime\u010dn\u011b, z\u00edsk\u00e1te si jeho sympatie \u2014 a to je skv\u011bl\u00e1 konkuren\u010dn\u00ed v\u00fdhoda<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c3fc4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"46c3fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b50e3 elementor-widget elementor-widget-heading\" data-id=\"55b50e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">P\u0159ipravte nab\u00eddku tak, aby se z\u00e1kazn\u00edk c\u00edtil, \u017ee se mu v\u011bnuje osobn\u011b, a jako by byla cena v\u00fdhradn\u011b pro n\u011bj!<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79660db elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"79660db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bab1d31 elementor-widget elementor-widget-text-editor\" data-id=\"bab1d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na prvn\u00ed pohled by se zd\u00e1lo, \u017ee stanoven\u00ed nejlep\u0161\u00ed cenov\u00e9 strategie je velmi jednoduch\u00e9. Ve skute\u010dnosti v\u0161ak pot\u0159ebujeme data o na\u0161ich z\u00e1kazn\u00edc\u00edch, po\u010det uzav\u0159en\u00fdch obchod\u016f, ceny a slevy, kter\u00e9 byly nab\u00eddnuty u ka\u017ed\u00e9ho \u00fasp\u011b\u0161n\u00e9ho i ne\u00fasp\u011b\u0161n\u00e9ho prodeje.<br \/>D\u00edky pou\u017e\u00edv\u00e1n\u00ed program\u016f, kter\u00e9 maj\u00ed implementovan\u00e9 algoritmy um\u011bl\u00e9 inteligence, m\u016f\u017eeme z t\u011bchto dat z\u00edskat hlubokou anal\u00fdzu a na jej\u00edm z\u00e1klad\u011b ur\u010dit nejlep\u0161\u00ed cenovou strategii.<br \/>Program zam\u011b\u0159en\u00fd na hloubkovou anal\u00fdzu dat je EasySolar \u2014 vyu\u017e\u00edv\u00e1 velmi rozs\u00e1hl\u00e9 algoritmy um\u011bl\u00e9 inteligence, kter\u00e9 neust\u00e1le analyzuj\u00ed cel\u00fd prodej spolu se v\u0161emi prom\u011bnn\u00fdmi faktory, je\u017e mohou ovlivnit \u00fasp\u011bch \u010di ne\u00fasp\u011bch transakce, v\u010detn\u011b ceny a slev.<br \/>P\u0159i pou\u017e\u00edv\u00e1n\u00ed syst\u00e9mu EasySolar pro hloubkovou anal\u00fdzu m\u00e1te k dispozici:<br \/>Rozs\u00e1hl\u00e9 statistiky,<br \/>d\u00edky kter\u00fdm budete m\u00edt neust\u00e1l\u00fd p\u0159ehled o v\u0161ech prom\u011bnn\u00fdch a budete um\u011bt rychle reagovat na zm\u011bny.<br \/>Um\u011blou inteligenci,<br \/>kter\u00e1 pr\u016fb\u011b\u017en\u011b analyzuje pr\u00e1ci va\u0161eho t\u00fdmu a prodej\u016f, na z\u00e1klad\u011b v\u0161ech faktor\u016f a zm\u011bn ur\u010duje nej\u010dast\u011bj\u0161\u00ed a nej\u00fa\u010dinn\u011bj\u0161\u00ed prodejn\u00ed cestu ve va\u0161\u00ed spole\u010dnosti \u2014 v\u010detn\u011b nejlep\u0161\u00ed cenov\u00e9 strategie.<br \/>Hlubokou anal\u00fdzu prodejn\u00edho procesu,<br \/>d\u00edky kter\u00e9 zjist\u00edte, jak i ta nejmen\u0161\u00ed zm\u011bna v dan\u00e9m faktoru v r\u00e1mci prodejn\u00edho procesu ovliv\u0148uje konverzn\u00ed pom\u011bry \u2014 m\u016f\u017ee to b\u00fdt nap\u0159\u00edklad nab\u00edzen\u00ed men\u0161\u00edch slev, proto\u017ee p\u0159esn\u011b v\u00edte, jak jednotliv\u00e9 kroky ovliv\u0148uj\u00ed rozhodnut\u00ed z\u00e1kazn\u00edka.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Institut mistr\u016f fotovoltaiky Lesson 8 Kdo d\u00e1v\u00e1 v\u00edc?! Z\u00e1le\u017e\u00ed na cen\u011b? Dob\u0159e navr\u017een\u00e1 cenov\u00e1 strategie nen\u00ed o tom, \u017ee nab\u00eddnete ni\u017e\u0161\u00ed cenu ne\u017e konkurence. Je to v\u011bdom\u00fd a promy\u0161len\u00fd krok zalo\u017een\u00fd na mnoha prom\u011bnn\u00fdch. Te\u010f, kdy\u017e zn\u00e1me spr\u00e1vn\u00fd obchodn\u00ed model na\u0161\u00ed spole\u010dnosti a nejlep\u0161\u00ed prodejn\u00ed taktiku pro ka\u017ed\u00e9ho z na\u0161ich obchodn\u00edk\u016f, m\u016f\u017eeme nastavit cenovou strategii. 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