First of all, when establishing a pricing strategy, it should be remembered that the price is not only the value that we earn when we cover all costs. Properly selected price is much more important functions that determine the success of the sale. We have highlighted the most important ones below.
The price as a product value for the customer!
When setting the price, we should not be guided by the costs incurred by us, but set it depending on the value of the product for the customer. By offering a higher price, at the same time, we must offer a higher quality of our services, because this is what a higher amount will be associated with. Customers are ready to pay more to gain confidence and guarantees of high quality and professionalism of the service provided. Don’t be afraid to set a higher amount than the minimum if you are sure you are offering a quality product.
Price as a competitive advantage!
Many people, when setting price as a way of gaining a competitive advantage, will choose to reduce the price as much as possible. A much more effective strategy is to offer an amount slightly higher than other companies and thus become a company offering a premium product – a product of higher quality than the competition. However, you must remember to use this strategy to actually offer a top-shelf product! The quality must reflect the high price. If we offer low quality at a high price, we will lose customers very quickly.
Price as a special way of treating the customer!
Pokud se na začátku jednání s klientem rozhodneme nabídnout vyšší cenu, máme k dispozici velmi účinnou cenovou strategii - strategii slev. Tím, že zákazníkovi nabídneme speciální slevu z původní ceny, můžeme vyvolat dojem, že k němu přistupujeme individuálně a osobně a nabídka, kterou mu předkládáme, není jednou z mnoha, ale speciální nabídkou připravenou pouze pro něj. Tím, že se náš potenciální zákazník bude cítit výjimečně, můžeme získat jeho sympatie, a to je velká konkurenční výhoda.